An auction site with a difference has been launched in the UK. It’s similar to the eBay experience but with one big difference. The only sellers are recognised professionals and authorised stockists. The bargains are still there but the risk of being scammed by the fakers has gone.
Golf belts are being tightened and the temptation to search out bargains on the internet is a big one. Unfortunately, many of these ‘bargains’ seem just too good to be true and guess what? In many cases, they are.
The number of golf clubs purchased on the internet that turn out to be fake is steadily increasing. This means more and more golfers finding not only their game ruined but the loss of any residual value in the club and the ribbing from the rest of the weekly fourball leaves the one-time bargain hunter fuming.
A fake handbags or perfume, for instance is often bought because of its hugely discounted price and that fact that it is fake doeasn’t seem to concern a lot of people. In an industry worth approximately £400 million in Europe and with the average price of a genuine product being high, the number of fake golf clubs available on non-golf websites is quickly increasing, resulting in more and more golfers being deceived.
How do you spot fake clubs?
There are several problems that face the prospective purchaser here. Firstly, the manufacturers have found themselves stuck between a rock and a hard place in that if they issued precise instructions of what to look for, they are also informing the counterfeiters what not to do. The other big problem is that by buying remotely from strangers the purchaser doesn’t see the club until it is in his hands.
Surely, as with other fake products, the price is a giveaway? This used to be the clincher but when the couterfeiters put the items up for sale at a similar price to the genuine golf clubs it is very difficult to tell.
It is therefore very difficult to spot a fake but there are tell-tale signs. The colour is often slightly different to the original, the pattern on the shaft may vary or the club may be magnetic when it is advertised as being precisely made from non-magnetic titamium.
There is one difference you’ll notice straight away - hit a fake club after an authentic one and you’ll feel the difference. Imagine a club head that has been made to weigh more at one end and has been labouriously made in order to transfer the weight in the correct spot and then compare that to what is just basically a lump of steel. They may look similar but are very, very different.
PGA pro Matthew Groves of www.JamGolf.com says: “It is best to compare the suspect club to one you know is authentic. Put them side by side and contrast the finish, the fonts, the colouring and the weight”
Also, do not compare your new suspect club to your current one. That maybe fake – visit your local PGA professional for advice or check the serial number. You could also telephone the manufacturer and ask for a serial number check or visit their website.